South Indian Free Dth Experiment

While most North Indian and Western channels are pay in Dth most prominent South Indian channels including:

Sun tv, Sun news of the Mharans
Jaya Tv, of Jayalalitha of Aidmk
Kairali of the Cpim
Win tv On DD Direct Plus and

Kalaingar tv of Dmk On Nss6

Notable exceptions being Enadu network of Andra and Asianet of Kerala and a few others.

When some of these channels can easily afford to go pay i dont quite understand their logic of staying FTA. Is it to attract maximum regional audience so as to get good advertisement income or Is it because most Politicians that run these channels and are media savvy as they are from a Filmi background and use these channels as mouthpieces? or is it a market necessity?

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