The Telecom Regulatory Authority of India (Trai) has asked channels to reduce the bouquet rates on DTH platform by April 4. …….. read on
Lets see if they stick to their guns or allow deferment of its implementation.
If the main players TATA Sky and Zee Dish Tv agree in passing on the benefits to their subscribers, it will mean savings for all dth consumers.
According to Trai’s pricing formula for broadcasters, pay channels can charge DTH operators up to 50 per cent of the per subscriber rates they charge from the cable operators in the rest of the country (non-CAS homes).
Currently the pay channels/broadcasters like Star India, Zee and Sony charge much higher rates per subscriber to DTH players like Tatasky and Zee than they charge to Cable homes even though DTH has zero under declaration.
Take for example, the per subscriber bouquet price of sports broadcaster ESPN-Star Sports in non-CAS areas is Rs 44.17 but the company is charging DTH companies Rs 50 in non-CAS areas. Now this will fall to Rs 22.
Thus this will bring DTH users on equal footing with CAS users.